BRAG! The Art of Tooting Your Own Horn Without Blowing It

by Peggy Klaus

Fortune 500 Communication Coach

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Here’s the business of writing:

It’s not just how well you write, it’s how well you market.

Need a literary agent? You must be able to promote yourself. What makes you different and better? Why should the agent choose you?

Like to become a NY Times Best Selling Author? Artfully promote yourself. Always be sincere when communicating.

So, join me, Shalla, as I read BRAG! The Art of Tooting Your Own Horn Without Blowing It by Peggy Klaus, Fortune 500 Communication Coach

BRAGGING DICTIONARY

Brag: talk about your best self in a passionate, conversational manner intended to excite admiration, interest, and wonder, without pretense or overstatement

Brag Bites: snippets of impressive info about your best self, expressed in a brief, quotable manner. Help people remember something compelling about you.

Bragalogues: 30 second pitches to 3 minute monologues, conveyed in a conversational, story like fashion.

Brag Bag: easily accessible info about your accomplishments, passions and interests detailed in a professional, colorful way.

Brag Bomb: Misreading the audience, bad timing and/or lack of preparation.